Products are constantly changing, with new features released almost daily. Customers needs change too. And, the cost of switching is low so it can be a struggle to retain customers. There’s lower upfront costs, minimal infrastructure, and plenty of opportunities to change to a competitor.
What retention strategies make sense for you? At the outset, determine the answer to three important questions:
Use this guide to start building your retention plans to support your customers’ journey, staying one step ahead.
Download the eBook to learn more.
Before Simpo, users would come in, look around, and leave confused. We’re now able to take them from “huh?” to “aha!” within minutes of registration.
Feature adoption is a cornerstone of retention and expansion. We use Simpo Segments to drive adoption of only the most relevant features to the right users.
We implemented NPS across our web and mobile apps. The key was to ask users for feedback at the right time – which we achieved with Simpo’s targeting feature.